The Australian Kids & Family Reading Report™ is a national survey of children aged 6–17 and their parents, as well as parents of children aged 0–5, exploring their reading attitudes and behaviours around reading books for fun. This is the first edition in Australia with past surveys conducted in the US bi-annually since 2006.
The study was managed and fielded by YouGov, using their panel of Australia-based respondents.
The sample consisted of parents with children aged 6–17 who first completed a series of questions before passing the survey on to one randomly selected child in the target age range. Additionally, a sample of parents with children aged 0–5 completed the parent-focused portion of the survey.
695 pairs of children and adults from the same household completed the survey, along with 358 parents of children aged 0–5.
The survey was fielded between November 19, 2015 and November 27, 2015.
Final data on children’s age, gender, along with household characteristics (including region and income) were examined against data from the Australian Bureau of Statistics. Sample balancing was applied to adjust household income to further enhance sample representativeness.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children’s media. The Company creates quality books and ebooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customised and comprehensive solutions to support children’s learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 94 year history of service to schools and families, Scholastic continues to carry out its commitment to ‘Open a World of Possible’ for all children.